This Must Be The Place
Making Meanwhile Matter
lumen1.jpg

Case Study: Lumen Prize Exhibition 2016

Digital Art is a foundation of our placemaking strategy for Leeds Dock as it had direct relevance to the digital media businesses on site and throughout the city, while providing engaging content for the families that visit the Dock for the Royal Armouries Museum. 

We established a strong working relationship with Lumen, 'the pre-eminent digital art prize' (The Guardian), co-curating a collection of interactive, immersive installations that blurred the lines of art, technology, sound and audience participation, bringing together 8 international artists as part of Leeds Dock's contribution to the city wide Leeds Digital Festival.

In addition to the exhibition we ran a Kids Tech Day working with award winning digital artists Genetic Moo on their 'Bug Club' creative coding workshops and the kids computer brand Kano to host engaging programming workshops.

We also created The Digital Art Debate to stimulate dialogue around this emerging category of art, bringing together a selection of speakers from varied fields - the aforementioned artists Genetic Moo; the digital curator of the Museum of London; the head of Leeds based art institution East Street Arts and their digital artists in residence Invisible Flock and a director of the Lumen Prize. 

Following the success of 2016's activity we were invited to be a judge on the Prize and give a presentation on 'The Changing Nature of Public Art' at the Lumen Prize Gala 2016.


'Portée' by Lab212 with a score by Chapelier Fou.

'Métamorphy'  by Scenocosme: Grégory Lasserre & Anaïs met den Ancxt

'Métamorphy' by Scenocosme: Grégory Lasserre
& Anaïs met den Ancxt

'MAN A'  Augmented reality artwork by Gibson / Martelli.

'MAN A' Augmented reality artwork by Gibson / Martelli.

'Portée'  by Lab212 with a score by Chapelier Fou.

'Portée' by Lab212 with a score by Chapelier Fou.

'Portée'  by Lab212 with a score by Chapelier Fou.

'Portée' by Lab212 with a score by Chapelier Fou.

'Portée'  by Lab212 with a score by Chapelier Fou.

'Portée' by Lab212 with a score by Chapelier Fou.

'A New Jerusalem'  by Michael Takeo Magruder

'A New Jerusalem' by Michael Takeo Magruder

'Electric Sheep' by Scott Graves

The Digital Art Debate

The Digital Art Debate

We installed the Lumen Prize Exhibition in a series of meanwhile spaces across Leeds Dock.

We installed the Lumen Prize Exhibition in a series of meanwhile spaces across Leeds Dock.

We designed, produced and distributed flyers and posters.

We designed, produced and distributed flyers and posters.

'MAN A'  by Gibson / Martelli

'MAN A' by Gibson / Martelli

'MAN A'  Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

'MAN A' Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

We produced a film by Mother Goose capturing the host of activities we organised at Leeds Dock for the Leeds Digital Festival that incorporated the Lumen Prize Exhibition. 

'Passages'  by Bonjour Interactive Lab

'Passages' by Bonjour Interactive Lab

We produced a digital ad and embedded film and secured 3 weeks of free ad space at a central Leeds prominent screen.

We produced a digital ad and embedded film and secured 3 weeks of free ad space at a central Leeds prominent screen.

We designed an ad, and secured free space, for the Live At Leeds festival guide.

We designed an ad, and secured free space, for the Live At Leeds festival guide.

'MAN A'  Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

'MAN A' Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

'MAN A'  Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork including a full page in the City Talking publication.

'MAN A' Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork including a full page in the City Talking publication.

'Bug Club'  Creative coding workshop by Lumen Prize winners 'Genetic Moo'

'Bug Club' Creative coding workshop by Lumen Prize winners 'Genetic Moo'

'MAN A'  Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

'MAN A' Augmented reality artwork by Gibson / Martelli. We devised a city wide marketing campaign for the Leeds Digital Festival (incorporating the Lumen Prize exhibition) utilising 15 unique variations of the 'MAN A' artwork.

'The Garden Of Earthly Delights ' by Laura Dekker

'The Garden Of Earthly Delights' by Laura Dekker

'MOC'  by Lab 212

'MOC' by Lab 212

We arranged for Lumen Prize Showreel to be played in tenants receptions across Leeds Dock.

We arranged for Lumen Prize Showreel to be played in tenants receptions across Leeds Dock.

The Lumen Prize showreels really brought our offices to life on the days of the festival and generated alot of conversation and debate
— Sue Mosley, Sky's Digital and Technology Campus at Leeds Dock
We designed a digital ad, and secured free space, for giant 8Outdoor digital screen on the main road into Leeds.

We designed a digital ad, and secured free space, for giant 8Outdoor digital screen on the main road into Leeds.

We designed an ad, and secured free space, for the City Talking publication.

We designed an ad, and secured free space, for the City Talking publication.

We designed an ad for the Lumen Prize 2016 guide.

We designed an ad for the Lumen Prize 2016 guide.


CLIENT / COMPANY:
Allied London
Leeds Dock

OUR ROLES:
Event Production.
Event Management.
Exhibition Design & Production.
Partner & Sponsor sourcing and management.
Project Management.
Design:
Art Direction, Graphic Design and Production (flyers, posters, window vinyls, exhibition signage, social media assets).
Marketing & Comms:
Social media content, campaign & PR strategy, video production.