AN unrivalled resource
We are an interdisciplinary placemaking consultancy — blending strategy, design, culture, events and commercial thinking to create thriving, sustainable places.
This Must Be The Place helps developers, landlords, local authorities and BIDs deliver meaningful, commercially viable placemaking outcomes. We build long-term value through contextual strategy, creative programming, curated partnerships and operational delivery.
From strategic visions and meanwhile use to cultural activations and community engagement, we make places that people love — while generating revenue and meeting client objectives.
We have shaped some of the UK’s most ambitious regeneration schemes, including Silvertown Quays, Mayfield Depot, Meridian Water, Euston Station and Birmingham Smithfield. Let us help you unlock the potential in your place.
Please get in touch to discuss how we can support you with your placemaking requirements.
““Their fresh thinking, bold approach and extensive experience makes them one of the most exciting placemaking resources out there.””
Radically transforming places through culture, commerce & community
THINK,
DO & MANAGE.
From strategic thinking to actual doing and managing of projects, we are at the forefront of what we term ‘commercial placemaking’ - a realistic, pragmatic and commercial approach to the activation of underused or unused places in the short, mid and long term.
We are working with a host of innovative clients on the UK’s most exciting development projects.
Please see a selection of our projects below. Get in touch to learn more about how we are helping our clients to define and activate their spaces.
Design charettes (design, production, facilitation, Management & reporting), Place vision Platform, Meanwhile cultural & Commercial strategies:
millennium Mills & Silvertown quays for lendlease
Meanwhile & Cultural strategy for successful bid:
Birmingham Smithfield For lendlease
MEANWHILE ENLIVENMENT: Museum of youth Culture, Leeds International festival for Leeds BID
Cultural, catalyst & Commercial Placemaking Strategy
& implementation:
Mayfield depot for u+i
Cultural Catalyst & Commercial Placemaking Strategy
& implementation:
Drumsheds, Meridian Water, for enfield council
Brand Vision Campaign:
Elephant Park for lendlease
Design charettes (design, production, facilitation, Management & reporting), & Place Vision strategy:
Euston Station for lendlease
DIGITAL ART strategy for successful bid:
Inaugural ‘Borough of culture’ for Waltham Forest
critical friend: Guidance & consultation:
IQL North for Lendlease
MEANWHILE ENLIVENMENT: Daydreaming with UNKLE exhibition, Leeds Dock, For Allied London
Public realm activation: Dragons & Ladders with the Royal Armouries Museum, Leeds Dock
meanwhile & Cultural strategy:Cambridge North, For U+I
Digital art installation by Squidsoup and Four TeT: Light Night Leeds / Leeds Dock
Meanwhile use STrategy & Implementation:
Queen’s Square for R&F Properties
F&B enlivenment: Bierhaus with lowenbrau at London Road FireStation Manchester
Cultural programming and production: ‘Daydreaming with UNKLE’ multi-media exhibition for Leeds BID and Leeds Dock, Allied London
“It has been great working with This Must Be The Place and Broadwick Live to establish and implement a culture strategy for Meridian Water. In just under a year we established a shared vision, developed the concept and worked tirelessly in a spirit of partnership working to deliver the Drumsheds London venue at the heart of the Meridian Water regeneration, and the hugely successful Field Day festival as the inaugural event.”
How we can help
Specialities
& Services
We provide tailored placemaking services, supporting innovative developers, landlords, local authorities and BIDs to achieve their ambitions in creating and sustaining places where communities flourish and people thrive (all while fulfilling their obligations).
PLACE, MEANWHILE, CULTURE, CATALYST & COMMERCIAL STRATEGIES.
MEANWHILE ACTIVATION & DESTINATIONAL ENLIVENMENT.
COMMERCIAL PLACEMAKING.
CREATION & DELIVERY OF WORKSHOPS & CHARRETTES.
CULTURAL & COMMERCIAL PARTNERSHIPS.
CRITICAL FRIEND, GUIDANCE, PLACE BRIEFINGS & TOURS.
Promotional film for Silvertown Quays, for Lendlease
Enlivenment at Leeds Dock, for Allied London
Meanwhile & cultural strategy for Meridian Water, culminating in the creation of the Drumsheds culture venue, for Enfield Council
From this…
To This… the placement of the Field Day festival (commercial placemaking)
Please get in touch to find our how we can support you in curating, creating or regenerating places.
