This Must Be The Place

This Must Be The Place is a unique interdisciplinary Placemaking consultancy made up of property, culture, events and brand specialists. 

We provide uniquely tailored Placemaking services that support innovative developers, landlords, local authorities and BIDs to fulfil their obligations and achieve their ambitions to create and sustain places that people love.

We specialise in Place, Catalyst and Meanwhile strategy - off setting costs and generating revenues for our clients through considered programming, curated partnerships and the commercial management of spaces.

We approach Placemaking from a commercial viewpoint, ensuring that our strategies are grounded in reality, provide tangible opportunities for growth and revenue generation, and meanwhile use transforms into actual leases.

We also curate cultural programmes, create brand platforms and identities, design and facilitate workshops and design charrettes, commission participatory art installations, run community engagements and implement engaging event programmes.

Together with our parent company, Vibration, we are rapidly becoming known as the specialists in commercial cultural regeneration.


As part of the Vibration Group we have successfully transformed the old Evening Standard production facilities in Canada Water, into Printworks London, an award-winning cultural venue, underpinned by a programme of commercial hire opportunities. Originally a short-term meanwhile opportunity to offset costs before demolition, our success with Printworks has led to it being written into British Land’s masterplan.

Being part of Vibration we have direct access to a host of industry leading services and people, giving us a considerable advantage over our peers in that we can seamlessly implement and manage our strategies.

We are working on the U.K’s most exciting regeneration projects from the Silvertown Quays to Mayfield Depot, Canada Water to Meridian Water, Euston Station to Croydon Town Centre, helping our clients to redefine what is possible in the short, mid and long term.

Find out more. 



Meanwhile strategy and activation, Mayfield Depot, U+I

Commercial activation, Budweiser Live with Twin Atlantic, Old Granada Studios, Allied London


Cultural programming, Daydreaming with UNKLE, Leeds Dock


Digital Art programming, Light Night Leeds & Leeds Dock


Meanwhile strategy and activation, Silvertown Quays, Lendlease