An Unrivalled resource in the development landscape

This Must Be The Place

This Must Be The Place is a unique, interdisciplinary placemaking consultancy made up of property, culture, events, brand, food and drink specialists. 

We approach placemaking from a pragmatic and commercial viewpoint, ensuring that our strategies are grounded in reality, providing tangible opportunities for growth and revenue generation, and ensuring that our ‘meanwhile’ use transforms into meaningful permanent offerings and actual leases.

This Must Be The Place is the strategic and creative placemaking arm of the Vibration Group, the UK’s most innovative event and venue business. Together with Vibration and Broadwick Venues, another of the companies within the group, we are rapidly becoming known as the go-to specialists in commercial cultural regeneration, having successfully written and implemented strategies to transform a series of industrial and heritage buildings into culture venues that act as destination catalysts: Printworks London, an award-winning music venue at Canada Water; The Drumsheds, London’s newest indoor & outdoor cultural space at Meridian Water, Enfield; and Depot Mayfield, a series of spaces in a disused train station in Manchester.

We also operate at the other end of the spectrum, working on high street enlivenment, community engagement and destinational events, that draw footfall, raise awareness and foster a sense of place.

We write, curate and create cultural strategies and programmes - from digital art strategies to interactive light installations, from tech enabled bill boards and foyers to music and moving image festivals.

We are currently working on some of the UK’s most exciting regeneration projects, including Silvertown Quays, Mayfield Depot, Canada Water, Meridian Water, Euston Station and Croydon Town centre, helping our clients to redefine what is possible in the short, mid and long term.

Please get in touch to discuss how we can help you.


Printworks London - 2018 highlights